The All-Important Newsletter

A newsletter is a lot more important than a lot of new authors realize. Here’s a list of all that a newsletter can do for you.

1. Writing a newsletter makes you think about who you are in your writer persona.

Who you are in real life is not necessarily who you are online and it’s not your brand. If you are a writing of romantic comedy, you’re probably going to be a funny person All The Time online. Obviously, you’re not IRL. If you write dark suspense, you’ve got to be a bit of a mysterious person online. If you write fantasy, I would expect you to be a die-hard Star Wars and Star Trek fan, if not also a gamer who loves TTRPG (table top role playing games).

It’s always good to match yourself with your genre. You can create and maintain that persona through your newsletter.

2. Writing a newsletter every month (or biweekly, if you want) ensures that you are writing.

Whether your book is going well or not; whether your kids are driving you batty with their constant interruptions; whether you have the energy after a long day at work, writing a newsletter is great way to keep up those writing muscles. Yes! Writing is a muscle. The more you do it, the better you get at it and the easier it is to get those words out. If you only write every so often, your brain isn’t used to slipping into that mode…